Sealed carton packing of the new Paramount cooking ware is being resorted to, which will considerably lessen the labour of the distributor, both in stocking and handling, besides eliminating the risk of breakage in transit.
The following are some of the articles which are being produced in the new Paramount ware: Teapots, coffee-pots, cream jugs, pie dishes (deep or shallow), casseroles, entree dishes, round eared dishes, covered souffle dishes, ramakins, egg poachers, oval patties, etc., etc.
Samples of the new lines can be seen at the showrooms of the firms London agents, B. Jonzen & Co., Ltd., Gamage Building, Holborn, E.C.1.
Mr. E. C. Hales
Mr. E. C. HALES. Photo by The Pottery Gazette
Nursery china decorated with Nipper cartoons.
A NEW conception in nursery china, which bids fair to make a strong appeal wherever it may be placed on show, is the Nipper series, a few pieces of which will be found illustrated along with our present notes.
This china is being expressly made for Mr. E. C. Hales by the firm of E. Hughes & Co., Fenton, Stoke-on-Trent, and we are informed that Mr. Hales (who is Hughes & Co.'s London agent) will undertake the entire distribution of it as sole lessee.
The Nipper cartoons of Mr. Brian White, which are featured in this series, are so well known that it seems hardly necessary for us to attempt in any way to describe them the name at once conveys the idea. One might even venture to suggest that the modern child is probably much more interested in the day-by-day exploits of Nipper than in the traditional stories of the conventional fairy-book.
In Nipper, Mr. Brian White has unquestionably created a character that is familiar to most folk, old and young alike, and there must surely be hosts of young children who would experience a real thrill at possessing some china of their very own featuring some of Nippers adventures. From this point of view alone the new ware seems to be assured of success, given a place in the average china shop.
As a start, five subjects have been reproduced, and others will doubtless be added from time to time as the demand arises. From the success which has been attained, however, with the limited range of subjects already reproduced, the indications are that it will not be long before the series is definitely expanded. Trade buyers, we are informed, have responded enthusiastically to the idea and have materially encouraged Mr. Hales and the china firm which he represents and with whom he has collaborated in putting the new line of ware on the market.
Samples of Nipper china can now be seen at Mr. Hales showrooms, Audrey House, Ely-pl., E.C.1, though any buyers who may be too remote from London to see the samples there can have confidence enough, no doubt, to send to Mr. Hales an initial order through the post. And it should be remembered, of course, that it is very often he who is first in the field who derives the greatest advantage from a new line such as this.
Hardware (Bristol), Ltd., 4, 6 & 8, Milk-st., Bristol, 2, have sent us a copy of their first illustrated general catalogue. It is well produced and includes a large section dealing with pottery and glassware.
United States Pottery Market
New York, July 12.
Importers of English chinaware seem quite satisfied with the volume of sales in the past month. Business has not been very brisk, this being a normally dull season, but most firms have been able to make a very favourable showing compared with a year ago; one or two importers even spoke of increases in business ranging from 100 to 150 per cent, compared with June and July last, and although these figures are probably the exception rather than the rule, the whole trade has reason to feel satisfied.
Buyers are mainly ordering from stock, since it is too early for them to start buying new lines. Orders, though not large, have been numerous and indicate that merchandise is moving into consumers' hands at a steady rate.
There have, however, been a few buyers in town looking over new lines. An exhibition of household furnishings this week brought a fair number of out-of-town buyers to New York, and they have taken the opportunity to visit the china houses and inspect autumn goods. This is especially true of Canadian buyers, who, although they buy directly from England, sample the goods through the American end of the market.
The outlook for the autumn is quite bright. When salesmen start on the road after Labour Day they should find a ready demand for their goods. The Middle West especially may be expected to buy heavily, since large crops are the rule this year, and the farmer will probably have more money than for a long time.
At a meeting of the National Brotherhood of Operative Potters, members were told that the prospects for the year were good. Particular emphasis was laid on the fact that peace between employers and workers was assured, despite the abolition of the N.R.A. codes, by the fact that agreements have been signed which do not expire until October, 1936, and the industry is continuing to work under code conditions.
Reuters Trade Service.
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